Don’t judge a book by its cover? Do you know that we
are made to be a visual creature with an average of 538,000,000 cells
in our brain (visual cortex), in charge of our visual sight!
How things are packaged on the outside and its
cover simply triggers our reaction towards it. Don’t
the beautiful wrappers or the large and colorful movie posters attract you?
WPP reported that in the
year 2010 alone, United States had spent an estimated amount
of $142.5 billion and $467 billion worldwide in
the art of advertising and marketing. Companies with professional looking
websites and marketing materials convince consumers that they produce
professional and quality work
Hundreds and thousands of books are published a
day, but only a handful are in the popular books session. Readers are drawn to
the books by its cover, who then peek a look at its description. Book designers
thus play a huge role in grabbing the potential readers’ attention. Thereby, a children book full of colorful pictures and big
fonts, we expect it to be for younger age group. Ever heard of the phase “first
impression counts?”
It takes 7 seconds to
form the first impression. From the way how people are dressed, whether they
shaved, their scent (hopefully no body odor) we perception, expectation towards
them are roughly formed.
Over the years, the world had tried to shape us in
such a way that we should not judge a man by its cover by the content of his
character. Book reviews and book sampling came out so readers can have a taste
of the ‘delicious’ content the authors have to offer.
I would like to end with a note, “Both the cover
and its content is very important for the success to the sale of a book. We
cannot rely on either one solely to succeed. However, cover page is the one
that grabs the readers attention first.”
Need a book design? please visit us @ http://www.adalsebook.com
or drop us a message at marketing@adalsebook.com for more info
or drop us a message at marketing@adalsebook.com for more info
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